DSM Group – Develop edgy website to attract new customers

January 1, 2016


DSM Group marketing agency specializes in pharmaceutical market research and advertising services for the companies of that industry.

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Staff includes about 40 specialists who are experts in pharmaceutic, marketing and advertisement. The expert commentary of DSM Group is highly valued in pharmaceutical and business communities.

The most famous clients are: Hartmann, «Kalina», Bella, Lupin, Esparma, GSK, KRKA, «Эвалар» and others.

DSM Group before our work:

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Develop edgy website to attract new customers.


  • Update visuals and corporate identity assets. Use corporate colors, logo and existing video as a foundation.
  • Upgrade Web strategy – get away from an information brochure style in the favor of online corporate business tool.
  • Create convenient content management system.


  1. We prepared several concepts and after discussion it was decided to create three separate sections that reflect company direction. And each of this three sections has it’s own color and style. The final product was – 8 main pages with approved design in PSD / JPG.
  2. Development was made on Bitrix CMS and one of the global challenges was HTML / CSS coding of all approved pages. We code unique modules, for example, a module for rating publications or filters that make it easier to search database.
    Another global task was – cross browser compatibility with mobile devices and clean code, optimized for search engines. In addition it was necessary to update client’s CMS and implement functional improvements, which included: bilingual website, slider creation, newsletter forms and Portfolio section development.
  3. The final phase of work consisted of adding content, testing and SEO optimization (creating XML sitemap, Robot.txt file, install Google Analitics, work with keywords, descriptions and titles).


New website and corporate style that corresponds marketing agency, specializing in pharmaceutical sphere. New visitors came to the website.

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Development team

Konstantin Davydov – design

Oleg Frolov — coding

Sergey Pischanetsky — php-development

Alexey Shalyonny – project management

Yury Davidov – Juristic support

You can meet us at our site.


Adobe Photoshop CC

HTML5 / CSS3 / Javascript


Bitrix CMS

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