PE Catalog 2023 – Creating an Annual Catalog

June 16, 2023

CLIENT

We create a new catalog and publish it on the website for Nicolas Breedlove every year. Nicolas is the owner of a company manufacturing and supplying equipment for children’s playgrounds and our regular customer.

ESSENCE OF THE PROJECT

A complete product catalog is published from year to year and includes all types of playground equipment. We have designed, prepared for printing and implemented an interactive version of the 184 page catalog. It includes playground equipment, shipping information and warranties.

There are sections with different series of playground equipment suitable for children from 6 months and for adults,in addition to this, there are also slides, swings, fitness equipment, cover options for playgrounds, additional places for playing, and doing sports.

This catalog also includes equipment from the “Castle” and “Quick Ship” series. Two separate full versions were created for them as well.

The work was done in the Adobe Indesign program for printed and interactive version in PDF format. An interactive version via Issuu.com is available at the website. In addition to viewing the online version, it is possible to download the full product catalog and order its printed version by the postal service.

We are proud of the result of our work and the feedback of our client.

The catalog helps to navigate among the rich range of playground products easily. The online version allows potential buyers to access the catalog anytime, anywhere, while the printed version creates a tangible impression of the products.

We are confident that our collaboration with Nicolas Breedlove and his team will create even more amazing catalogs in the future!



The development team

Konstantin Davydov – Catalog design, print preparation, creation of an interactive version, publication on the website.

Christina Kuzmenko – project management.

Yuri Davydov – legal support.

You can meet us on our website.

Technology

Adobe InDesign, Adobe Acrobat

1st Birthday Gifts Website Redesign on Magento

Live Website

Client

Santa is a small business owner that personalizes gifts for all occasions. 1st Birthday Gifts are top quality products for every moment of life, big or small, from birthdays and anniversaries to births and graduations. The catalog’s extensive selection of products includes children’s clothing, photo frames, glassware, accessories and many other things.

The essence of the work

The client had a working online-store on the Shopify platform, which did not suit her. The Shopify platform is easy to install and manage, but its disadvantages are the limited functionality, the inability to customize at the request of the client, and the lack of access to the server.

The purpose of this project was to transfer the current store to another platform and expand the functionality.

How we did it

Before starting work with an online store, we chose the Magento2 platform, in which we have already become truly professionals. We demonstrated all the functionality that this platform provides to the client. And we selected a Magento2 theme that suited the client’s style.

Magento2 theme installation and customization.

We selected Magento2 for the client, deployed it, configured it according to all the rules and installed the selected theme on the server. Next, we proceeded to the implementation of customization. Since the theme allowed for very flexible reconfiguration of both visual and functional elements, we recreated and improved the style of the client already on the new site.

Not only the client’s media content was used in the design of the site, but also the icons and graphics that came with the theme, as well as our own design elements.

Product migration and functional customization.

Our task was to flexibly migrate all categories and products from the Shopify platform to Magento2. The difficulty was that the architectures of these systems are quite different. Therefore, we had to develop a special tool for migration, and then also redo the category and product structures in the Magento2 admin panel manually. Despite all the difficulties, we successfully coped with this, not only without losing the product settings, but also adding several attributes, to set up filters and searches later.

ACHIEVED RESULT

Santa’s main requirement was to have the site released by Christmas. We did a great job, overcoming doubts and satisfying the various wishes of the client. In addition to fulfilling the agreements according to the technical documentation, we managed to meet the deadlines and release the site live at the end of November.

Santa, as a creative person, is always full of ideas, so her website is constantly changing. But it’s better to look at the worthwhile result – both in the pictures on this page and on the live site. We are proud of our work!

Website on various devices

Development Team

Konstantin Davydov — design, customization

Dmitry Arbuzov – programming and optimization

Kristina Kuzmenko — project management

Yuri Davydov — legal support

You can meet us at our website.

Технологии

Adobe Photoshop CC, Adobe Illustrator CC, Figma

HTML5 / CSS3 / Javascript

PHP / MySQL, Magento

Playgrounds.com website creating

Website

CLIENT

Our regular customer, Nicolas Breedlove, is the founder of a large manufacturer of playgrounds and equipment, the owner of several online stores selling his products. His websites are created and maintained by our team, as well as the internal document management system for the company.

GOAL

Our goal was to create a modern, functional site for a subsidiary company – a division that checks and maintains playgrounds. The site should be adaptive, as usual, equipped with several online calculators, and should attract the target audience – public organizations, commercial structures and others.

PROGRESS

Before starting work on the site, we have designed a logo for the company. According to the wishes of the client, the logo is made in strict colors – blue, black. A symbol has been added – a silhouette of a child with a raised hand in a blue circle between the words Play and Grounds.

Logo Plagrounds.com

Prototyping and web design in Figma

Then we prototyped and designed each landing page in Figma. Figma allows you to create, comment, correct both prototypes and full-fledged web designs for desktop, adaptive versions of sites, applications, etc. in real time. Having provided our prototypes, and then the designs of all pages with interactive elements, we allowed the client to track the development of design and future functionality online.

Web Development  Plagrounds.com in figma

In the design of the pages, we used both stock and individual illustrations – infographics and unique icons. The main page is made in a modern style: landing page, with blocks rich in graphics and a small amount of text.

The purpose of this page is to familiarize the user with all aspects of the company’s services and gently lead him to the need of ordering playground equipment inspection and maintenance services by filling out the form and starting a dialogue with the company’s managers.

Frontend coding in Tailwind CSS

Then we made up into pages the finished and approved design (in which some minor changes were subsequently made) using the productive and fashionable Tailwind CSS . This is a whole framework that makes the process of a layout design in an HTML template as easy, convenient and fast as it is possible in the modern world. And the output is the most lightweight HTML + CSS template, ready both for installation in its pure form and for transfer to any known CMS system.

Разработка веб дизайна Plagrounds.com в программе в phpstorm с использованием tailwindcss

Creating a website of Plagrounds.com based on the React/Laravel platform

We decided to develop the back-end, the theme and all the functionality of the site on the promising Laravel platform. This made the site simply lightning-fast, despite the saturation of graphics and colorful illustrations. Now the user will not wait even a second for downloading both the full-fledged desktop version and the mobile version of this wonderful site.

Разработка Plagrounds.com на платформе React/Laravel

ACHIEVED RESULT

We got a nice, attractive site liked by both DRStudio and our client, and the most important is that users and potential clients also do! A feast for the eyes!

Сайт Plagrounds.com на различных устройствах

Development Team

Konstantin Davydov — design, responsive HTML / CSS / JS front-end coding

Sergey Tolstik – React / Laravel backend – programming and optimization

Kristina Kuzmenko — project management

Yuri Davydov — legal support

You can meet us on our website

Technologies

Adobe Photoshop CC, Adobe Illustrator CC, Figma

HTML5 / CSS3 / Javascript, Tailwind CSS

PHP / MySQL, React/Laravel

Creating a thematic catalog for a Golden Client

September 12, 2022

ESSENCE OF THE PROJECT

Our long-term customer, www.playgroundequipment.com , – the largest manufacturer of playgrounds and equipment in the United States, has ordered the next catalog. This time we designed, prepared for printing and made an interactive version of the 50-page thematic catalog – playgrounds, united by a single theme – «Castles».

The work was done in the Adobe Indesign program as usual, exported for printing and interactive version in PDF format. An interactive version via Issuu.com is available at the website .

The design of the catalog made with elements of «castle» theme such as castle icons, turrets, flags and other. Since we have developed the updated PlaygroundEquipment.com logo, we used the same font in the headers of this catalog. You can admire and evaluate our work below.



The development team

Konstantin Davydov – Catalog design, print preparation, creation of an interactive version, publication on the website.

Kristina Kuzmenko – project management.

Yuri Davydov – legal support.

You can meet us on our website.

Technology

Adobe InDesign, Adobe Acrobat

Magento Migration – Shopify Web Store Development

February 20, 2022

Client

www.restrelaxgaming.co.uk

Rest Relax Gaming is a UK company aimed to change the gaming industry with products that bring together gorgeous aesthetics with only the finest materials. They’ve consulted with multiple specialists in different fields to help refine designs. Rest Relax engineers work with cutting-edge materials and novel prototypes to develop new, radical ideas.


Starting point

Rest Relax Gaming applied for creation of a Shopify site to sell their products. Previously, the company distributed all products through Amazon. Then with the growth and the desire to attract new customers, the company needed to create a new website.

Goal

The goal of this project was to create an easy-to-use, modern site for the sale of gaming desks, which would help increase the number of sales and the development of the company. At the same time, the site had to be made in a pleasant and eye-catching design, using combinations of turquoise, white and black colours. Another important goal was to create a logo that would match the colour combinations on the site.

Progress

Before starting work we created a logo for the website and approved it with the client. We installed the Empire theme, customized it and changed the colours of some buttons, the arrangement of elements and the content. Next, we moved on to the development stage, which included setting up purchase alerts, in-stock notification, setting up the display of delivery dates for certain products and other improvements.

An important part of the site development was the implementation of special delivery conditions. We engaged the Zipo team to set them up. The peculiarity was to limit delivery to certain regions of the UK by postcodes.

Testing is an essential part of preparing a website for going live. So after the implementation of all the necessary functionality, testing was carried out. Thanks to the simple functionality of the Shopify system, the release of the site was easy and fast.

RESULT

Go to the www.restrelaxgaming.co.uk to check the result and you might want to purchase one of the modern gaming desks.





Development team

Konstantin Davydov – UI design, front-end HTML/CSS/JS responsive coding.

Andrey Hordii – functional development.

Emilia Glazunova – general supervision.

Alexandr Bondarenko – project management.

Yury Davydov – legal support.

You can meet us at our site.

Technology

HTML5 / CSS3 / Javascript

PHP5 / MySQL

Shopify CMS

Logo Design Works


What is Graphic Design?

Graphic design is an artistic and design activity to create a harmonious and effective visual and communicative environment.

Let’s figure out what this means for us, web developers (designers, typesetters and other computer pen and mouse workers). And also, and this is most important, for third-party (and not so) observers of web development – users (site owners and visitors).

The easiest way to understand something is to decompose this “something” into its components.

In general, we will decompose.

Firstly: Artistic and design activities.


Accordingly, based on the meanings of individual words, we design and create something according to the laws (there are such laws) of art, which does not contradict our aesthetic taste (at least).

What are we creating? Accordingly, it is an image of reality.
For example, the Company logo. Or the website of the same Company.

Secondly: A harmonious and effective visual and communicative environment.


“Harmonious”, in other words, is a balanced presentation of the Company’s image according to its ideas about itself and the expectations of the environment.

“Effective” means working, giving the required results.

“Visual-communicative” is what we see and can interact with it, carry out communication, that is, communicate.

Well, that’s clarified.

Summarizing.

How can this be applied in practice?


For web developers (all the same designers, coders, programmers, etc.):
Creating a website, drawing, making up and programming the desired effective tool of his business to the customer, remember the aesthetic taste and effectiveness of what will be done. Ie, draw beautifully, in an original way, but do not forget that it should work.

Owners of websites being created:
With all the thirst to capture yourself and your Company in marble, and put a red edging on the side, do not forget about the same aesthetic taste of visitors and their possible desire to communicate on the subject of ordering services or goods. I.e. it should be beautiful, original, express the individuality of the Company (if there is one), but also convenient, practical and not tedious.

Graphic Design by Wiki

Konstantin Davydov,
Art Director of DRStudio




Print Design and Brand ID

Print Design Set 1


Print Design Set 1
















S&A Kimball Medical  Office Technology Perspective, LTD - booklet Vector
REU 6 Center of Wrapping Center of Wrapping Intourist-Novgorod

What is Graphic Design?

Graphic design is an artistic and design activity to create a harmonious and effective visual and communicative environment.

Let’s figure out what this means for us, web developers (designers, typesetters and other computer pen and mouse workers). And also, and this is most important, for third-party (and not so) observers of web development – users (site owners and visitors).

The easiest way to understand something is to decompose this “something” into its components.

In general, we will decompose.

Firstly: Artistic and design activities.


Accordingly, based on the meanings of individual words, we design and create something according to the laws (there are such laws) of art, which does not contradict our aesthetic taste (at least).

What are we creating? Accordingly, it is an image of reality.
For example, the Company logo. Or the website of the same Company.

Secondly: A harmonious and effective visual and communicative environment.


“Harmonious”, in other words, is a balanced presentation of the Company’s image according to its ideas about itself and the expectations of the environment.

“Effective” means working, giving the required results.

“Visual-communicative” is what we see and can interact with it, carry out communication, that is, communicate.

Well, that’s clarified.

Summarizing.

How can this be applied in practice?


For web developers (all the same designers, coders, programmers, etc.):
Creating a website, drawing, making up and programming the desired effective tool of his business to the customer, remember the aesthetic taste and effectiveness of what will be done. Ie, draw beautifully, in an original way, but do not forget that it should work.

Owners of websites being created:
With all the thirst to capture yourself and your Company in marble, and put a red edging on the side, do not forget about the same aesthetic taste of visitors and their possible desire to communicate on the subject of ordering services or goods. I.e. it should be beautiful, original, express the individuality of the Company (if there is one), but also convenient, practical and not tedious.

Graphic Design by Wiki

Konstantin Davydov,
Art Director of DRStudio




Hip Hop Site – Elegant and Affordable

November 1, 2021

www.nshharchive.ca

If you think that hip hop can’t be elegant – you are mistaken. If you think that a good website can be inexpensive – you are right. At least the site of the Northside Hip Hop Archives proves that.

Hip Hop Site Image 1

Client

The team of Canadian hip hop enthusiasts from Toronto have asked us to transfer their Hip Hop Archive website. Their previous platform, Adobe Business Catalyst,was shutting down, and the site had to be migrated to a new one. The website was also overdue for some visual and functional improvement.

Hip Hop Site Image 1

GOAL

The site had to be transferred from the Adobe Business Catalyst platform to the WordPress CMS, and it had to perform well, no matter how much audio, graphic and video materials it contained.

And, which is very important, it had to be low-cost.

The goal was set, and the work began.

PROGRESS

First of all, we had to install and customize the Obsidian theme that was chosen by the Northside Hip Hop team. They had a great logo, and we just had to adjust the theme visual elements to match it perfectly and structure it to fit the content. To do this, we created a subdomain on the client’s hosting and installed the chosen WP theme there. Thus, we made a dev site, where we continued our development work.

The site structure was transferred with some minor changes. We kept some pages similar to those from the old site, and some had to be made from scratch or upgraded. We also made a video & photo gallery for the Event page, a big upgrade from the previous iteration. Now the client can create a gallery for each event in a straightforward way. Along with that, we uploaded various content – audio and video files, images, lyrics and even audio files embedded in image files.

Of course, before going live the site was tested. We tested design, usability, responsiveness, cross-browser compatibility, code cleanliness. When the site was ready, it was time to switch the subdomain name to the domain name and go live.

The final step was to provide the client with clear instructions of how to administrate the site and to fill it with content.

And here is the site, up and running on its old URL but in a new look and with new possibilities!

ACHIEVED RESULT

Here is the LIVE WEBSITE, have a look at it, listen to some good music and touch the history of hip hop. We’ve done our best to make the new site clean, user-friendly and inspiring. And NSHH team can easily update it with new songs, lyrics and articles ensuring it stays fresh.

REVIEW

Here’s our client’s feedback on Upwork: “Emilia and Daniel of DesignRussia did excellent work on our website transfer/development project. They were professional, highly competent, organized and responsive. Great communication and very thorough. Highly recommend.”


Development team

Stepan Shakhrayuk – WP backend/front-end developer

Emilia Glazunova – project management

Yury Davydov – legal support

You can meet us at our site.

Technology

WordPress CMS/ Obsidian theme

Adobe Photoshop CC, Adobe Illustrator CC

HTML5 / CSS3 / Javascript

Plugins

Polylang, Yoast SEO, iThemes Security

Rafael Leitao – WordPress Website Redesign at a Reasonable Price

October 1, 2021

Client

www.rafaelleitao.com

Rafael Leitao – a seven-time Brazilian chess champion and a grandmaster is our longstanding partner. Our relationship began many years ago when we created a logo and a brand design for the Rafael Leitao Academy.

At that time, Rafael already had a WordPress based website, that he managed by himself, but it was outdated and performed poorly. And we began to maintain that site, fixing bugs, errors and solving other issues – CLICK HERE.
However, off-the-shelf WordPress templates have their limitations, and it was decided to design a custom one, as the site had to be modern, responsive, and look professional.

Rafael Leitao Image 1

GOAL

We aimed to make an up to date, attractive, speedy, and SEO-optimized bilingual website. We had to use existing brand elements and develop a web design that would correctly tie in with them. And, which is no less important, we had to fit the whole project in a rather tight budget.

Another part of the challenge was making it easily manageable by Rafael and let him focus on the content, not on the techniques to post it.

PROGRESS

We planned to begin with building a theme, as we had ready designs and frontend coding provided by the client. Unfortunately, they didn’t correspond to each other, so the first thing we had to do was to make them fit each other and to make them responsive.

The site is bilingual, it has two versions – English and Portuguese – that differ slightly in their structure, and that was the only thing that made the site structure more complex.

When all the mockups were ready and turned into the responsive design, the time came to tackle the backend work. We made a copy of the old site to preserve it and began to work on the actual site, that became a dev site for the time being. First of all, we removed the old off-the-shelf theme and updated the WordPress version. Then we started to build a custom theme using our designs. The necessary plugins were installed. The site also had to have a well-organised admin panel, so that the client could easily add content at any time.

We found a budget and easy solution to transfer the greater part of the content from the old site. We optimized the old database, fixed errors and connected it to the new website. Then we only had to download some text content through the admin panel. When the main works had been finished, we invited our SEO expert to test the site, and implemented his recommendation to increase its potential further while maintaining the existing positions.

As a final step, we tested the website on all standard devices, squashed the bugs we found and changed the dev site domain name to that of the old site.

This process looks easy when described, but there was a lot of work and issues to be solved. Thanks to the prompt feedbacks of our client, the project went smoothly and successfully.

ACHIEVED RESULT

Rafael Leitao Image 1

Rafael’s dream website is now a reality, easy to maintain and update. There’s no more useless functions and features. It is easy to navigate, both for clients and for Rafael.

Rafael Leitao Image 1

He can easily add new content, publish news and chess games through a user-friendly admin panel. In the end, both our team and Rafael are happy with results and our long-term friendly and fruitful relationship.

Rafael Leitao Image 1 Rafael Leitao Image 1 Rafael Leitao Image 1

You can visit and judge our work HERE

REVIEW

Here’s what Rafael wrote about our work: “They matched all of my expectations and provided everything the new website needed. DesignRussia capably delivered a functional website that met all expectations. As a result, online traffic and leads have increased. The team is responsive and demonstrates a commitment to client success. A reliable vendor, DesignRussia never missed a deadline.”


Development team

Konstantin Davydov – UI design

Stepan Shakhrayuk – back-end development

Rustam Uteev – front-end / theme development

Sergey Pischanetskiy – hosting, security issues

Maria Tkachenko – project management

Yury Davydov – legal support

You can meet us at our site.

Technology

WordPress CMS

Adobe Photoshop CC, Adobe Illustrator CC

HTML5 / CSS3 / Javascript

Plugins

Polylang, Yoast SEO, iThemes Security

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